Prior to founding SRM, Judith spent 27 years in Formula 1®, developing an exhaustive knowledge of commercial rights strategy and monetisation, and international stakeholder management.
Her executive level knowledge of one of the world’s few truly global sports provides Judith with an intimate understanding of how to drive commercial success.
Judith has strong international relationships and is known and respected for her experience dealing with venues, rights holders, promoters, governments and investment groups across the world.
Before SRM, Judith spent 15 years as Chief Operating Officer of Allsport Management SA in Geneva, Switzerland, 7 years of which she served as a Director for Allsport as well as other Formula One Group companies. During this period, Allsport was responsible for the commercial rights portfolio of Formula 1®. It was in this role where Judith deepened her international experience with F1 stakeholders, government bodies, F1 venue and track owners, event promoters, broadcasters, sponsors and teams. This experience included negotiations with Government promoters and organisers in Australia, Malaysia, China, India, Bahrain, Hungary, Singapore, Korea, Abu Dhabi and with private promoters in USA, UK, Germany, Italy and Japan.
Prior to joining Allsport, Judith was CEO of the Australian Grand Prix Corporation, appointed to the role at age 34. Building a team around her, the event won the coveted FOCA trophy for two years in a row for the best organised Grand Prix in the world while under Judith’s helm.
Before Melbourne, Judith worked for Mr. Bernard Ecclestone in Formula One Promotions and Administration Limited in London, principally on Formula 1® and Motorcycle World Championship race promotion and circuit rights contracts, and media and broadcast rights.
Judith holds a Bachelor of Laws Degree from the University of Adelaide, Australia and is a Graduate of Harvard Business School’s Advanced Management Program. She is also a former Australian Business Woman of the Year (Government sector) having been awarded that title for her F1® accomplishments in Australia.
In June 2018, Judith was appointed by FIFA as Independent Chairperson of the Congress Review Working Group established to review the Congress of the Football Federation of Australia and governance of football in Australia.